Initial coin offerings (ICOs) are gaining in popularity as Bitcoin alternatives. Learn what an ICO is and how to evaluate an investment opportunity.
What is an ICO?
Success Story: Ethereum
The average consumer has probably only heard of Bitcoin in relation to cryptocurrency, but those in the space are likely to also be familiar with Ethereum. Ethereum is a decentralized platform built on a custom blockchain that runs smart contracts. For 42 days between July and September of 2014, the Ethereum ICO raised a staggering $18 million in Bitcoin with each Ether (Ethereum’s currency unit) valued at about 40 cents. Today, Ethereum is now trading above $200.